Article Marketing Tips

Many people who write their first web site get a nasty shock after launching it. They spend a long time thinking about creating a website, a long time studying how to create one and a long time making it. They upload it and wait for visitors to flock to it. And nothing happens. No-one comes by. After a time, they may get four or five visitors and then nothing again.

A lot of people reckon that all you have to do is put up a web site and it will be indexed by the search engines and then the world will find it. This is just not true, although you may become indexed after a time. The problem with this strategy is that when people search on a term and the results come up, there are usually several hundred thousand listings. As an new site, yours will be close to the bottom of the heap and most people only look at the first page or two of results.

So, the trick is to get your web site listed on the front page of Google’s search results. Article marketing will help your web site rise in the rankings and become detectable to your potential patrons. It is far better to advertise your website so that it will be seen, than to have a showy website that no-one will ever know about. You can add the bells and whistles later, if you still think it is worth while.

The reason why writing articles works so well at increasing your website’s visibility, is because of the way that Google works. Google attempts to rank websites on their popularity, which is supposed to give an indication of its merit. It measures reputation by the number of websites that link back to it. These are called backlinks.

If Google finds a backlink to your website, it checks your website for a mutual backlink to the website that holds one to you. Reciprocal backlinks are not as valuable as non-mutual backlinks. When you write an article, you are permitted to put two links back to your website (put one to your home page and one to another page).

If you send that article to an article distribution site (and there are hundreds), other web masters could publish your article with its backlinks. The better the article, the more times it will be published, the more solo backlinks you will get and the higher you will climb in Google. The majority of money made on any search term will be made by the websites at the top of the first page.

There are some other methods of getting backlinks, but article marketing is by far the best, steadiest long term strategy for marketing a web site.

Who is likely to publish your article? Well, the distribution website for a start, but also newsletter writers, website owners, bloggers and others who need new articles for their own businesses, but who may not have the time or know-how to write their own articles.

Post your article to article directories and websites like MySpace, where they can be found, read and followed back to your website. Perceive the article as a funnel to your website.

Join blogs or produce your own and post them there, but only post pertinent articles on other people’s blogs.

When you have a quantity of related articles, combine them into a book and give it away or sell it with your backlinks in situ

Put a link on your website to an autoresponder which will deliver your articles to people who sign up for it.

Owen Jones, the author of this piece writes on quite a few subjects, but is at present concerned with website marketing plans. If you would like to know more or check out some great deals, please go to our website at The Best Sales And Marketing Strategy.