There Is Value In Integrating Marketing Strategies

Brochures are intended to be distributed, right? It is true that businesses benefit almost every time they give away a copy of their company and product brochure. However, there are instances during which it is appropriate not to give away one?

Distributing brochures after a purchase is made is rather more effective than simply giving them to people who visit your store but are not really in the scope of your key customers. The explanation behind this strategy is that brochures are like special weapons that should not be wasted.

So instead of merely giving copies of your brochure to passersby, think of effective means in which you can integrate the process of distributing such material into other marketing schemes. For instance, you can run tiny ads in different publications and provide a free copy of your brochure in each ad.

Those who call, write or email you for a copy of your brochure are serious about what you are offering. It takes effort and sincerity to do any of these; hence, they can be considered as really important prospects.

These combinations of strategies, once properly done, can really make a difference. For this marketing strategy to work, businesses have to highlight the absence of cost. The word free is the magical word that will infinitely bring wonders to your marketing efforts.

It is likewise important to provide clearer alternatives in terms of reaching you or your office. Hence, indicate that they contact your office through emails and letters, or better yet reach you through phone calls. The idea behind this strategy is that a third of them would likely not choose to write, call or send you an email.

But of course you have not made a difference yet with this integrated marketing technique until you turn these serious prospects into buyers. Sending them a brief thank you note, with your sign, together with the copy of the brochure they are requesting will turn 25 to 35 percent of requesters into paying customers.

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