Three Essential Must Know Publicity And Book Promotion Media Strategy Tips

This publicity and book promotion article includes publicity media strategy and book promotion tips to use while working with the media and getting publicity for yourself. You’ll learn the importance building expert status and of creating a media website that showcases your expertise, the importance of getting top notch testimonials to put on your site and in your media materials, why you should strive to know the news of the day so you can be a socially relevant book author and expert who can talk about the issues of the day. Plus you will learn why media training is a major key to your success.

Successful media outreach and publicity campaigns include several essential and basic tools of publicity strategy. The goal is to optimize your publicity and promotion strategy so you can access your target media and secure media opportunities for yourself

CREATE A WEBSITE ESPECIALLY FOR THE MEDIA: Pack your media website with info pertaining to your book along with the materials the media will need including a .jpeg of your book’s cover, your professional media picture, previous demo video of your appearing on a TV show, links to media coverage in magazines, newspapers and other online media outlets, a list of topics you know about, your immediate contact info and well-developed media bio that outlines your credentials, education, accomplishments and professional experience. Include testimonials from powerful names – go big, avoid little mentions that no one really knows as this weakens you – remember, you are known by the company you keep.

Become a socially relevant book author & expert. Know how to tie yourself & your book’s messages into the news of the day. Be sure to blog on news events being covered by TV or other print media and internet sites. The blogging helps you create a working knowledge of the new of the day. Apply your knowledge and pack your blog posts with content as this helps develop your thoughts and creates expert status.

Get media training in advance so you are prepared and ready to go. The idea behind media training is to learn how to communicate effectively with the media. Media training helps you provide your commentary and information in a media savvy manner indicating that you have experience and are a professional.

It’s easy to create the publicity tools you will need for your success. Knowing what you will need in advance will help you avoid the publicity and promotion mistakes and enjoy an effective and powerful media outreach.

Annie Jennings is a highly-acclaimed professional in publicity. To set up a free consultation please go to book promotion. To listen to real stories of publicity success please go to publicity.